Our Staff

Sara Riojas De la Peña


  • Master’s degree in Public Administration and Public Policy EGAP – ITESM (2010)
  • Bachelor’s degree in Tourist Business Administration – UANE (1992)
  • Executive Education – Harvard Kennedy School of Government USA. (2008 – 2009)
  • Certified Fashion Image Consultant – Fashion Image Institute USA (2011)
  • Training in Diplomatic Protocol (2008)


  • Currently International Consultant at Global Meetings and Tourism Specialists (2013)
  • Director of International Congresses at the Mexico City Congress and Convention Bureau. (2010 – 2013).
  • Sales Manager of the Monterrey Mexico, Convention and Visitors Bureau. (1998 – 2010)
  • Sales Manager of Hotels and one Convention Center in Monterrey, Mexico.
  • More than 20 years of experience in public and private Meetings Sector Industry.
  • Has participated during several years in specialized events of the tourism industry and associations as: PCMA, IAEE, GBTA, MPI, IMEX, EIBTM, ASAE, ICCA, etc.
  • ICCA Mexico committee Chairwoman ( 2009.)

E-Mail : sara.riojas@gmail.com

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